RESULTS.com is a software company that empowers everyone at every level of a business to meaningfully contribute towards the company's success and ultimately their own.
Deliverables and responsibilities of my position at RESULTS.com included:
1) Full responsibility for marketing development and marketing management function, budgets and KPI's. Including one brand transition and one brand merging.
2) Collect and analyze data on leads, customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
3) Research online marketing best practice and report on recommendations. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
4) Forecast and track marketing and sales trends, analyzing collected data. Measure the effectiveness of marketing, advertising, and communications programs and strategies.
5) Staff development and team building.