From a match to a big fire

Tipping point from Malcom Gladwell explains how little things can make a big difference, it tries to explain how trends or social behavior starts.

First it divides people in three different categories: Mavens, Connectors and Salesman. I belive it also has to include the followers but he didn´t mention anything about them. The word mavens came from Yiddish and it means the people who accumulate knowledge, this kind of people are data banks who solve other peoples problem generally by solving his owns. The second ones are the salesman and if you don´t know the connectors don´t worry they will find you. What is important about the salesman is that they translate and simplify the information provided by the Mavens to make it understandable for everyone and what it is important about the connectors is that they act as social glue when the message is running. I felt my self in his three categories, but sometimes as a follower as well!

There are two main conclusions, first epidemic requires concentrated resources but everyone can start them, second you need to have a criticize looking to see trends before they happened.

I liked the book but some of the chapters turned a little boring because they have a very clear explanation about cultural or history events in United States that were not very interested for me. It also was my first book in English what it make it a little dificult, but I really enjoyed it.

When I received the book, the person who gave it to me, asked me to returned it to her or to give it to someone else who wants to understand that everything matters and that small things can make a big difference. I gave it to a friend and I hope you all can get the idea of the book.

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