Driven by fun
Driven by fun was a great MK campaign of Volkswagen (ad agency DDB Stockholm). The campaign was supported on the fun theory and with a series of experiments, they demonstrated how making the world more fun can improve people’s behavior.

Bien nene!! buenos avisos!
Obvio que la diversión cmabia los comportamientos!
Buenísimo pero al segundo día vuelvo a usar la escalera mecánica.
para subir, pero el tobogan para bajar es mejor que la escalera!
Hi,
This is a wonderful blog! It was a very good read.
I was wondering if you would be interested in guest blogging on my blog. It is a collection of my travels and the travels of my guests. If you scan the site you can see that now almost 100% of the posts are from guests. Lately I’ve been finding many people interested in guest posting.
Included in your post will be a link to your website using whatever anchor text or key words you wish and a description of your site (if you choose to include one.)
My blog (onetravel.wordpress.com) receives about 2000 visitors a day and that number is steadily growing.
So if you are interested in being a guest, please let me know.
Send me an Email:
gchristodoulou(-at-)OneTravel(-dot-)com
Warm Regards,
George Christodoulou
Travel Blogger | OneTravel
gchristodoulou(-at-)OneTravel(-dot-)com