How to make viewers curious?

In a world full of visual overload, it takes some effort to make viewers curious about places. New Zealand did an awesome work creating the campaign 100% Pure New Zealand.

Colombia, The Only Risk is Wanting to Stay, is a great video with a similar theme. It contains highlighting destinations, amazing scenic views and a welcoming voice in Spanish and English. I can see how Colombia is becoming an exotic destination, generating new incomes and jobs for Colombians and great experiences for the people who decide to visit it.

Paisas, Rolos, Boyacenses, Costeños, Caleños espero que les guste este video. Tienen muchos motivos de sentirse orgullosos de su pais!

Browsing videos for this post I found a behind the scenes of 100 % Pure New Zealand, which super worth a look.

I look forward to see a great video highlighting Iguazu, Salta, Mendoza, Patagonia and Buenos Aires, with amazing scenic views and a welcoming voice saying what Argentina has of special.

Thanks Fantasma for the video below! We still need to create the story around :)

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2 Responses so far.

  1. There you go: http://www.youtube.com/watch?v=RwpunkuplC8

    There are several videos like this from the Secretaría de Turismo.

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