Few weeks ago, Guido, one of my best friend and the one who was receiving emails from papanoel1933@live.com, sent to all our group of friends a video about Iceland. What did I know about Iceland? not too much… only that it was a cold place in the north Atlantic, between England and Greenland, that they [...]
Category Archives: Photography and videos
Banff mountain film festival world tour (United States)
- 12
- Mar
March 27 and 28 will be hosting Banff mountain film festival in Santa Monica. You can check here the other locations of the festival throughout the US. If you are in Los Angeles, and interested to buy some tickets please contact Adventure 16.
How to make viewers curious?
- 28
- Jan
In a world full of visual overload, it takes some effort to make viewers curious about places. New Zealand did an awesome work creating the campaign 100% Pure New Zealand. Colombia, The Only Risk is Wanting to Stay, is a great video with a similar theme. It contains highlighting destinations, amazing scenic views and a [...]
Graphic Information – Maps
- 16
- Dec
When I was a kid I used to hate maps, when I got to the car and someone asked me to guide I remember how frustrated I was with it, however today my affairs with graphic information and maps is almost daily and I´m always impressed by the insight that they provide. This week three [...]
Driven by fun
- 15
- Jul
Driven by fun was a great MK campaign of Volkswagen (ad agency DDB Stockholm). The campaign was supported on the fun theory and with a series of experiments, they demonstrated how making the world more fun can improve people’s behavior.