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  Driven by fun

  Posted on July 15, 2010 by scadenas in Entrepreneurship, Internet and technology, People, Photography and videos

  Driven by fun was a great MK campaign of Volkswagen (ad agency DDB Stockholm). The campaign was supported on the fun theory and with a series of experiments, they demonstrated how making the world more fun can improve people’s behavior.

  Post Tagged with DDB Stockholm, driven by fun, fun theory, Volkswagen
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