Law of Inertia Newton’s first law of motion tells us an object at rest tends to stay at rest and an object in motion tends to stay in motion. This law of inertia applies directly to word of mouth marketing because conversation at rest tends to stay at rest while conversation in action tends to [...]
Tag Archives: Malcom Gladwell
From a match to a big fire
- 15
- Oct
Tipping point from Malcom Gladwell explains how little things can make a big difference, it tries to explain how trends or social behavior starts. First it divides people in three different categories: Mavens, Connectors and Salesman. I belive it also has to include the followers but he didn´t mention anything about them. The word mavens [...]